Top Fashion Brands to Watch in 2025

n just the blink of an eye we’re already well into 2025, and it’s already shaping up to be a very stylish year. As fashion editors we tend to plan ahead, especially when it comes to trend-spotting and outfit inspiration, so when the opportunity comes around to predict the looks and accessories that are about to be big over the next 365 days, we grab it with aplomb.

KHAITE

 

In just nine years New York label KHAITE has gone from a relatively underground name to one of contemporary fashion’s biggest powerhouses, all with the help of some very well-crafted knitwear and unmistakable accessories. Those with an inclination towards modern minimalism will already be au fait with the brand, but even if you didn’t know the name, you will have undoubtedly seen their Insta-famous studded belts and sleek boots.

Edinburg Cashmere

Wool’s chromatic range has evolved, creating a lexicon of designer cashmere scarves that speak to every stylistic preference. Imagine the depth of a Scottish cashmere shop translated into a palette you can wrap around your neck –the transformative power of colour in today’s wool trends. The iconic wool trends are no longer confined to the earthy tones of the highlands but now include the lush, luxurious scarves that might be found in a Parisian designer’s latest collection. With each hue handpicked to embody sophistication, these cashmere scarf shop offerings become essential in curating a modern look that stands out.

ASICS

 

From Adidas Sambas to SL72s, Mexico 66s to Puma Speedcats, over the last year trainer trends have skyrocketed in popularity and steadily become our flat shoe of choice to see us through each season. There are a lot of new styles to consider for 2025 (you can read about them here and here), but one brand quietly climbing the ranks is ASICS—the influencer’s go-to sneaker style when looking for something practical with retro appeal.

THE FRANKIE SHOP

Ever wondered where fashion editors and influencers get their basics and wardrobe staples? The answer is the Frankie Shop. This household name has been a favourite in fashion circles for years (and who didn’t covet the Quilted Ripstop Jacket or the shoulder-pad Eva tank?). But just when we wondered what would be the next bestseller to come from the brand, the longline Gia coat became almost impossible to get our hands on since it’s arrival at the end of 2024, so you can expect to see much more of the Frankie Shop’s minimal, easy aesthetic carrying into 2025 too.

 

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